How much were tiktok ads and popular video platforms before it began to roll out its formal advertising program? It has since become an excellent choice for eCommerce businesses that want to drive traffic and conversions with ad content that is both entertaining and informative. With a return on ad spend that’s often higher than with other platforms, and ads that are seen by users in their natural news feed, it’s no wonder that TikTok is the platform of choice for many brands.

To help advertisers decide if TikTok is a good fit for their business, it’s important to first define your advertising goals. This will help you choose the right ad format and budget for your campaign. Generally, advertising costs on the platform are based on either cost per click (CPC) or cost per thousand impressions (CPM). The first step is to create an Ad Group and set your daily budget and campaign objectives.

Exploring TikTok Ads Pricing: What to Budget For

Then, select the ad format you would like to use. Options include Carousel Ads, In-feed video, and Brand Takeover. Carousel Ads allow you to share up to 10 images in a single ad that can be swiped through the app. In-feed video ads are shown in the TikTok news feed, while Brand Takeover ads offer a full-screen experience for five to 60 seconds when users open the TikTok app.

The next step is to set your bid and schedule. The default bid is $1 per thousand impressions, but you can adjust it based on your budget and competition. You can also set your preferred ad format and opt-in to Content Exclusions. This will prevent your ad from being served alongside content that contains mature themes or violates TikTok’s Community Guidelines.