A legal marketing expert handles the development and implementation of a law firm’s marketing strategies. They may help with website design, social media marketing, online advertising campaigns, and other traditional marketing methods. They typically report to a senior marketing manager, partner, committee member, or director of marketing.This Link : https://www.geoffgoacher.com/
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They should have strong written communication skills and the ability to translate complicated legal jargon into layman’s terms. They should also be able to speak effectively one on one and in front of groups. A good legal marketer should be confident and possess a long-term vision and perseverance.
When looking for a legal marketing consultant, you should ask how they can deliver measurable results and references from clients that showcase their success. Ideally, you want to find someone who understands the importance of SEO for law firms and is capable of optimizing the website’s content to rank well in search engines.
It’s also a good idea to look for a consultant who has experience working with law firms, and can create a strategy that will be unique to your law firm. Lastly, be wary of any consultants who suggest that you migrate your website to their proprietary platform. Ask for a quote that includes all services, including web design, SEO, PPC, email newsletters, video production, and social media management. This will help you make a more informed decision.