Direct mail companies are an important part of a marketing campaign that allows brands to send physical letters and postcards to potential customers. The goal is to connect with consumers in a way that’s more personal than just sending an email or text message. Despite living in a digital world, there are still advantages to using direct mail, such as its ability to encourage a high response rate.
The best direct mail companies provide clients with a variety of options for size, paper quality, and finish, as well as allow them to upload their own designs for printing. Additionally, they offer graphic design services and can help create unique mailers that will stand out in the recipient’s mailbox.
Angstrom Graphics provides various finishing options, including perfect binding, coil, saddle-stitch, lay-flat, and die-cutting. It also manages poly bagging, shrink wrapping, drilling, and folding to help clients send out their printed materials without having to do it themselves. The company has many years of experience in the commercial printing industry and uses state-of-the-art technology to ensure its products are delivered with high quality.
Navigating Options: Direct Mail Companies
Some of the top direct mail companies offer additional services, such as helping with list segmentation or designing a custom-made postcard that includes a “handwriting” font to add more authenticity. Others, like VistaPrint, are more focused on providing on-brand promotional swag that recipients will want to hold onto and use, like coffee mugs or hats.
Some of the best direct mail companies, such as Gunderson Direct, are full-service marketing agencies that specialize in making sure your campaigns are optimized for success. They can also assist you with ensuring your campaigns align with broader business goals, such as increasing ROI.
