The car-buying journey often starts online, and you need to make sure your dealership is ready for it. This means investing in paid search and other digital ads that get your inventory in front of potential customers.
What is ads for cars?
The best way to advertise your new and used cars is with car dealer vehicle listing ads (VLA). These ads are a great way to showcase your inventory to consumers and get it in front of them when they are searching for the specific car they want.
Using these ads can help you build brand awareness and create more qualified leads. It can also help you increase conversions and traffic to your website.
VLAs work by leveraging your existing feed to automatically match a customer’s search with the most relevant vehicles for them. This ensures that your ad is only shown to those shoppers who are closer to the purchase decision.
How to Set Up Auto Vehicle Ads
The first step to getting your vehicle ads up and running is to create a Google account. Once you have that, configure your account and vehicle ads properly. This is an important process that can be time-consuming if not done correctly.
After completing this step, you can activate your vehicle ads program in the Merchant Center. You will need to upload a vehicle data feed that includes pertinent information about your vehicles, like make, model, price, mileage, color, and more. Once verified, your vehicle ads will appear in Google search results, and you’ll be able to track the effectiveness of your campaigns.