Pinterest Campaign Services is a visual discovery platform where users come to find products, ideas and inspiration. Pinterest Ads help businesses reach visually-engaged audiences on the platform with formats like promoted and video pins. The goal of paid advertising on Pinterest is to drive awareness, consideration and conversions. With a low cost per click and high return on ad spend (ROAS), Pinterest is an excellent platform to drive awareness and sales.
Pinterest ads run on an auction basis where advertisers bid on the maximum amount they’re willing to pay for a click or impression. The price your client pays will depend on the type of ad they choose, the audience targeting, and content that fits their brand or product.
Crafting Pins to Win: Leveraging Pinterest Campaign Services
Use the platform’s advanced targeting options to ensure that your ad is seen by the right people. This includes identifying potential customers based on their interests, demographics and past interactions with your client’s content and website. You can also use keyword targeting to reach users looking for related topics. For conversion-focused campaigns, install the Pinterest Tag on your website to track user behavior such as purchases and add-to-carts.
Optimizing your Pinterest ads requires a mix of targeted advertising and strategic content. Create and share Pins that are relevant to your target audience, focusing on creating engaging and informative descriptions. Include relevant keywords in the description to boost search visibility and use the platform’s ad tools to optimize your bids based on performance data.